Carrie is a Product Designer at Asana
with 6+ years of experience creating thoughtful, intuitive digital products
Growth
Conversion
Retention
š Vancouver

Selected work
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ASANA
Churn flow
Redesigning Asana's churn flow to improve retention and usability.

ASANA
Pricing page
Unifying Asana's in-app plans & pricing page to increase free-to-paid conversion.
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FRESHBOOKS
App Store
Improving FreshBooks' App Store to drive user acquisition, retention, and engagement.

CAVALLO
Analytics dashboard
Data visualization for a B2B distribution intelligence app.
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Experience
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ā³ More about me
Iām currently a Product Designer at Asana on the Conversion & Retention team, previously at FreshBooks working on API and Accounting.
I love solving real, human problems using data-driven design and systems thinking, and believe even the most complex workflows can be made intuitive, and even delightful.